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BEHIND THE Brand

Mr Carlo Rivetti, the CEO and creative director of Stone Island, is not exaggerating when he says that the philosophy of his brand is innovation. Since this Italian label was created in 1982, then an offshoot of C.P. Firm, it has created greater than forty,000 totally different garments. The primary Stone Island jackets were reduce from extraordinarily durable truck tarpaulin that had been washed for hours with pumice stones so as to soften it. This new fabric was named Tela Stella, and set the tone for Stone Island’s industry-main analysis and improvement, which has seen the introduction of distinctive supplies and fabrications together with the Ice Jacket, which modifications color in response to temperature variation; the Raso Gommato fabric, a cotton-satin with a durable polyurethane coating; the Silver Jacket, which is minimize from a hundred% stainless steel bonded to a fabric base; where to buy fake stone island the NOC 1 rubber hood that’s made in a vacuum mould; and jackets incorporating Kevlar, a material extra generally present in physique armour.

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Experimentation will not be the one pillar of Stone Island, though. Each garment that the firm produces is also extremely practical, in terms of lower, efficiency and particulars. The research of navy uniforms and workwear is integral to the design process, explaining components such as the quite a few utility pockets found on the outerwear. Specialised high-temperature, excessive-strain dyeing strategies enable the company to produce pieces in vibrant colours not normally where to buy fake stone island associated with technical efficiency fabrics, whereas the modish Italian type which infuses the gathering hardly needs explaining. Messrs Noel Gallagher of Oasis, Peter Hook of Joy Division and Chris Lowe of Pet Shop Boys are all followers of Stone Island, and the brand enjoys a cult following virtually unprecedented in menswear. Watch the video above to find out extra.

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